Marketing ROI Calculator

See whether your marketing is actually paying off. Calculate ROI, ROAS, profit, customer acquisition cost, cost per lead, conversion rate and the break-even point for your campaign.

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1Enter Campaign Results

Use totals for the same campaign and time period so the calculations are meaningful.

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Use 100% for a simple revenue-based comparison.

2Add Business Context

These fields help estimate break-even performance and compare results with your target.

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Example: 100% target ROI.

Campaign Performance Summary

Core Marketing Metrics

See how efficiently the campaign turned marketing spend into revenue, profit, leads and customers.

MetricResultWhat It Means

Break-Even Analysis

See what the campaign must produce to cover marketing costs and reach your target ROI.

MetricRequiredInterpretation

Performance vs. Target

Scenario Planner

What happens if campaign revenue changes while spend stays the same?

What to Look at Next

Results are planning estimates. Attribution, refunds, repeat purchases, overhead and delayed conversions can materially change true marketing profitability.